FOR PROFESSIONAL ASSOCIATIONS
Your members judge you before they ever attend.
Make it count.
We’ve helped Florida associations grow convention attendance, modernize their publications, and build brands that members are proud to be part of — for over two decades.
24
Years designing for associations, nonprofits, and member-driven organizations across Florida.
33%
Increase in annual convention attendance over three years of convention design partnership.
3x
Published in Logo Lounge
ASSOCIATIONS WE'VE WORKED WITH
What we hear from association leaders
The design challenges every association faces — and most never fix.
01
Convention materials that don't reflect the quality of the event
Members judge an event by how it looks before they attend. Dated graphics, inconsistent signage, and forgettable programs undermine registration and first-day attendance.
02
Publications members file away unread
The content is there. The design isn’t doing it any favors. Dense layouts, poor hierarchy, and no visual logic train members to stop opening the envelope.
03
A brand that's accumulated, not built
Fifteen years of logos, colors, and type choices made by different people for different projects. The result looks like what it is: nobody in charge.
04
Volunteer design teams with no system
Enthusiastic committees making font decisions at 11pm before a print deadline. A design system would remove those decisions entirely. Almost nobody has one.
What we do for associations
Every design touchpoint your members encounter.
We’ve designed every piece of an association’s member-facing communication. Most clients start with one service and expand from there.
Convention Design
A complete convention identity each year — theme, program guide, signage, registration materials, and social media graphics — all unified and on deadline.
Program Guides | Signage Systems | Speaker Graphics | Event Social Media | Registration Collateral
Publications
Magazines, newsletters, and member communications that members actually read — with layouts that guide the eye and make your content work harder.
Quarterly Magazines | Member Newsletters | Annual Reports | Digital Publications
Brand Identity
A brand system that unifies every touchpoint — from the annual conference to the monthly email — so your association looks as credible as it is.
Logo + Mark | Color System | Typography | Brand Guidelines | Member-facing Templates
Website Design
A member-facing website that serves as a credible home base for your organization — with clear navigation, member benefits front and center, and event information that actually drives registration.
Member Portals | Event Pages | Resource Libraries | Responsive Design
A case study in convention design
How a convention went from flat attendance to 33% growth — without changing the program.
The Florida Dental Association had a convention that wasn’t growing. The educational program was strong. The speakers were credible. Leadership had added more session tracks. Nothing moved the needle.
The problem wasn’t the content. It was that the convention didn’t look like something worth rearranging your schedule to attend.
We proposed treating the convention as a brand of its own: an annual theme, a visual identity, and a complete ecosystem of materials — program guide, signage, promotional collateral, social graphics — all unified around a single look and feeling.
Over three consecutive years of this approach, convention attendance increased 33%. Same venue. Same association. A brand that finally matched the quality of the event.
33%
3
6+
For associations with annual conventions
The Convention Design Retainer.
Your convention happens every year. The materials need to refresh every year. A retainer converts a recurring project into a predictable engagement — you get priority scheduling and a partner who knows your organization, year after year.
Annual contract. Fixed monthly fee. No scrambling in Q4 to find a designer who understands what you need.
Convention Annual Retainer
Annual agreement · Predictable monthly fee
- Annual convention theme + identity development
- Complete program guide design + production
- Signage and environmental graphics
- Promotional collateral (save-the-dates, registration materials)
- Social media graphics suite (speaker, event, countdown)
- Priority scheduling — you're never last in queue
- Year-over-year brand continuity
Pricing scoped to association size and convention complexity. Ask us on the call.