A Tale of Two Brochures

Tallahassee Economic Development /
Tallahassee Chamber of Commerce brochure

Front to Back: The Tallahassee Chamber

Back to Front: The Leon County Economic Development Council brochure

When the Tallahassee Economic Development Council approached us for a brochure that could pull double-duty as a brochure for entities. After some conceptual work, we hit upon the “flip” solution. Start at one end of the brochure and you get the full story of the EDC; flip it over and potential members read about all that the Chamber has to offer. The die cut brochure has proved a simple, effective solution to get the word out for both groups.