Honey Pax Packaging

We were hired to redesign the packaging for a relatively new product — portable, one-serving honey packets. The product will be available in high end grocery stores like Whole Foods. Our task was to redesign the box to better reflect the artisan quality of the product and emphasize the story of the product (the story is on the back of the box). The photo above shows the original design versus the Pomegranate Studio redesign.

This gallery below shows some of the initial concepts for the redesign.