Case Study: Camp Take the Lead

Project Background:

Camp Take the Lead Logo

Camp Take the Lead Logo

The Florida Retail Federation, a longtime client, approached me about helping with a logo for their Camp Take the Lead, in which a select group of high-school foster children take part in a five-day program designed to instill confidence and teach life skills. The camp gives participants a leg-up in retailing at an entry-level job with the intention of them going into managerial positions in the future.

The Process:

The project started with very little direction for the logo design. I took the basic information about the project and began coming up with concepts. The development of the camp logo is a good example of starting in one direction and ending up with something very different.

The first concept centered on a retail price tag, which the client liked but decided it would be better for it to have more of a summer camp feel. Later, the idea of a Boy Scout badge was mentioned and became the foundation of the final design as we considered a number of images to place inside the badge.

The first idea for the image came from the client — a person pointing forward and beckoning people behind him to join. It was a good idea but didn’t translate well graphically. We ended up with two campers celebrating at the top of a summit, representing both the fun of the program and the future success of its participants. I always try to incorporate client ideas into the design process, but I have also learned it’s important to adapt and be flexible when those ideas don’t work as intended.

Once we had the logo in place, I worked with the client to incorporate the design into collateral pieces, including a flier to reach future camp sponsors. The board of directors was very pleased with the design direction, and I look forward to watching as lives are changed through this program.

The process of designing this logo, from concept to completion, took about two and a half weeks.

Picture of original box and redesigned box.

Honey Pax Packaging

We were hired to redesign the packaging for a relatively new product — portable, one-serving honey packets. The product will be available in high end grocery stores like Whole Foods. Our task was to redesign the box to better reflect the artisan quality of the product and emphasize the story of the product (the story is on the back of the box). The photo above shows the original design versus the Pomegranate Studio redesign.

This gallery below shows some of the initial concepts for the redesign.